Our Vision

AVINA Stiftung nurtures systemic change by empowering pioneers who reshape our connection to nature, consciousness, and community.

More information about AVINA's vision can be found here

Our values

An alert awareness of the self, the other person and the world opens up paths to depth, connectedness and responsible action.
Our nature is creativity. It unfolds where openness, curiosity and inspiration come together - and enables solutions that go beyond convention.
Enthusiasm is what drives us. It brings energy to our processes, opens up spaces for new impulses - and motivates us to take the initiative ourselves instead of waiting for change. For us, inspiration leads to implementation.

Who we are

Dr. Viktoria Schmidheiny

Chair of the board
After my training as a dual specialist at the University Hospital of Vienna, I ran a practice for oral surgery. As a mother of two children and as a doctor, I always focus on the human being as a unity of body, mind and soul.

Marcel Nauer

Member of the board
The concept of sustainable development has shaped my career in business for years. As a member of the foundation board I am fascinated by the debate on the future of the nutrition system, and as a triathlete by the aspect of healthy food.

Amadeus Zschunke

Member of the board
As a specialist in seeds, I have a strong connection to the questions the food system faces and am concerned with how agriculture can become sustainable to meet the needs of all people today and in the future without overexploitation.

Christoph Weichselbaum

Managing director
As Managing Director, I am dedicated to identifying new projects and providing ongoing support to our project partners.

Laurenz Werner

Managing Director
My training as a chef and patissier, nutrition coach and personal trainer allows me to shed light on trends, project applications and novel products from a culinary and health point of view and to examine their practical applicability.

Gina Wiestner

Program Manager
Having studied food science with a focus on nutrition and health, I have developed a deep understanding of healthy eating. It helps me to recognize connections, set priorities and maintain an overview.

Dr. Stephan Schmidheiny — Founder

Dr. Stephan Schmidheiny, founder of Avina Stiftung, is an entrepreneur, sustainability pioneer and philanthropist who became one of the leading voices in the international debate on sustainable development.

Born in 1947 into Switzerland's Schmidheiny family, he inherited leadership of the Swiss Eternit Group at the age of 28. While scientific understanding of asbestos-related risks was still evolving, he launched an innovation programme in 1976 to develop asbestos-free products and invested heavily in workplace safety and modern production. The first asbestos-free Eternit products reached the market in the early 1980s — years before the first European asbestos bans came into force (Switzerland 1990, Italy 1992, Germany 1993, EU 2005). This transformation, along with the eventual sale of the group at the end of the 1980s, absorbed much of the fortune he had inherited.

He rebuilt his means through a new entrepreneurial chapter, developing a diversified group of companies over the following decades. Among his most notable moves were the 1985 restructuring of SMH — today's Swatch Group — with Nicolas Hayek, and, in Latin America, his pioneering of environmentally and socially responsible enterprises. It was these later investments that built the financial foundation for his philanthropy. Invited to contribute a business perspective to the 1992 United Nations Earth Summit in Rio de Janeiro, he founded what became the World Business Council for Sustainable Development (WBCSD), introduced the concept of eco-efficiency, and presented his influential book Changing Course.

In 1994 he established Avina Stiftung on a simple conviction: that entrepreneurial thinking, applied with long-term commitment, can help solve complex social and environmental challenges. As a social entrepreneur, he sought a return measured in societal value rather than financial gain.

In 2017 Stephan Schmidheiny stepped down from the board. Under the leadership of his wife, Dr. Viktoria Schmidheiny, President of the Board, Avina Stiftung sharpened its focus on healthy, sustainably produced food in Switzerland and Europe — carrying forward the values and vision that inspired its founder.